Marketing for Therapists
£29.99
Quick Facts
Full course description:
Essential information
A clear, confident approach to marketing can help you attract the right clients, build trust and grow a sustainable therapy business.
Completely rewritten in 2026, this course has been designed for holistic, complementary and wellbeing therapists who want to promote their services in a professional, ethical and modern way. It is suitable for newly qualified therapists, therapists returning to practice, and experienced practitioners who want to refresh their marketing and bring their business up to date.
You will learn how to understand your ideal clients, communicate the value of your therapy, create a trustworthy brand, plan your marketing, use your website and social media more effectively, build local relationships, encourage referrals, manage reviews, improve client retention and measure what is working.
The course also covers practical areas such as pricing, packages, local SEO, Google Business Profile, email marketing, legal and ethical considerations, accessibility, visual content, AI tools and what to do during quieter periods.
By the end of the course, you should feel more confident about marketing your therapy business without feeling pushy, overwhelmed or inauthentic. You will be encouraged to create a realistic marketing plan that suits your personality, your clients and your long term goals.
This course is for you if you offer, or plan to offer, therapies such as massage, reflexology, aromatherapy, Reiki, beauty therapy, hypnotherapy, coaching, mindfulness, wellbeing support or other holistic services.
Course content and learning outcomes:
- What marketing is and why therapists need it
- How to identify your ideal clients
- Market research and understanding client needs
- Creating a professional and trustworthy brand
- Building a realistic marketing strategy
- Clarifying what you offer and how to explain it
- Scheduling your marketing and planning ahead
- Long-term business growth
- Choosing the right marketing channels
- Location and client experience
- Managing your practice professionally
- Advertising and promoting your business
- Websites, local SEO and Google Business Profile
- Social media, content and email marketing
- Photography, video and visual marketing
- Networking, referrals and professional relationships
- Client retention and rebooking
- Pricing, packages and offers
- Reviews and reputation management
- Legal, ethical and accessibility considerations
- Using AI and modern tools responsibly
- Managing quiet periods
- Creating your personal marketing plan
Pre-requisites: There are no pre-requisites for this course, is it open to anyone interested in finding out more about how to market their business successfully.
How long does the course take? You can take as long as you like to study this course, but the course will expire after 1 year though!
Course Fee: includes full access to our learning portal, all course modules and certificate of completion, with clear instructions and dedicated support.
Accreditation – Accredited by International Practitioners of Holistic Medicine (IPHM).
CPD points awarded: 8 points
Qualification Attained: Natural Touch Training™ Certificate in Marketing for Therapists
