A good grasp of marketing and advertising will help you find clients and grow your holistic therapy business. This course is designed to help you to approach marketing your business in a step-by-step format. We identify your target audience and look at where we can reach them. Then, we look at how to word adverts, and social media posts which engage your audience. We cover where to get ideas and how to effectively plan your marketing strategy so you’re not wasting your time.
If your business is complementary therapy or beauty therapy, this course is for you!
The course is written by experienced therapist Penelope Ling who previous to graduating in Solution-focused hypnotherapy in 2007, worked in newspapers and magazines in graphic design and marketing for 20 years.
Course Content & Learning Outcomes:
There are 8 modules to study, covering 23 topics in total:
- What is marketing?
- Where do I start?
- Market research
- Creating a brand
- Marketing strategy
- What is a marketing strategy?
- What are you offering?
- Scheduling your marketing
- The long term plan
- How are you going to reach your audience?
- Location location location
- Managing your practice
- Advertising your business
- Public relations & press releases
- Websites, Blogging and Vlogging
- Social Media
- Talks and workshops
- Books and e-books
Pre-requisites: There are no pre-requisites for this course, is it open to anyone interested in finding out more about how to market their business successfully.
How long does the course take? You can take as long as you like to study this course, but the course will expire after 1 year though!
Course Fee: includes full access to our learning portal, all course modules and certificate of completion, with clear instructions and dedicated support.
CPD points awarded: 8 points
Qualification Attained: Natural Touch Training Certificate in Marketing for Therapists